How long will the course take?
All the videos combined take less than 1 hour( roughly 48 mins) to view.
Each module video is bite-sized on purpose so you can consume it easily, avoiding overwhelm.
To complete the worksheets I’d estimate roughly 20-40 mins each to complete. In a span of 1-3 weeks, you can gradually complete the entire course.
What is included in this course?
There are 7 full modules, with accompanying worksheets so you can effectively develop your very own brand strategy for your business.
Here are the listed modules and worksheets
- Start with the brand Strategy Basics
- Define your Core Brand Values ( PDF fillable worksheets)
- Establish your Mission & Vision Statements ( PDF fillable worksheets)
- Set your Future Goals - Where do you aspire to be ( PDF fillable worksheets)
- Discover Your Target Audience, Ideal Client Avatar ( PDF fillable worksheets)
- Refine your main Brand Messaging + Positioning + determine where you stand amongst your competition ( PDF fillable worksheets)
- Lastly, you will claim Expert Status - Owing your expertise and remaining confident in the eyes of your audience ( PDF fillable worksheets)
How much work is required to complete the course?
You will need to be present and listen to the videos. All the videos combined take less than 1 hour( roughly 48 mins) to view. To complete the worksheets I’d estimate roughly 20-40 mins each to complete. In a span of 1-3 weeks, you can gradually complete the entire course.
You are required to reflect and answer the questions provided in each of the modules’ worksheets. I challenge you to always dive deeper when it comes to developing your overall brand strategy. Don’t just provide quick, 1 sentence answers, but be more in-depth.
To get the most out of this course you will have to get really specific with your answers. The more details you provide in each module the better picture you can paint for the future of your business.
How long will I have access to the course?
This course is currently set to lifetime access.
What is your return policy?
Due to the digital nature of this product and the intellectual property included, it cannot be returned. However, I stand by the quality and value of my course and if you are unsatisfied for any reason, let me know at [email protected]
How is this Brand Strategy Breakdown Course different? Why should I buy now?
Brand strategy is the who, what, why and how of your business. This is the foundational piece that most business owners skip over, or quickly complete.
This course is different because I am giving you only what you require and need to run a successful small business. I know there are similar courses out there. Those courses go really deep into the multi-facets of brand strategy and they can leave even experienced pros like me to feel overwhelmed. That’s what I wanted to avoid with my course.
I wanted to make the content easy to consume and easy to process. I wanted to share the simplified and proven methods that I have been using for the past 2 decades. I use these approaches with my very own branding clients which continue to showcase business success. You will leave this course with actual tangible items that you can implement right away in your business and brand.
If you wait, you will still need brand strategy guidance 6 months from now, so think about what waiting will be costing you in the long run. Time and Money. It just makes sense to take action right away to propel your efforts even further.